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Vector On Campus

Cutco Classroom

Vector Marketing and Cutco in the Classroom

A select number of professors have chosen to use the Vector Marketing sales approach with Cutco Cutlery to demonstrate the sales cycle, teach personal selling, illustrate an alternate marketing channel, and provide experiential learning opportunities in the classroom.

Executive Speakers Bureau

Vector Marketing Corporation can provide senior executives to address classes on a variety of topics, including case study issues, customer relationship management, sales management, personal selling, organizational structures, marketing channels, and international business.

Experiential Education

In advanced sales classes at several institutions, including Purdue University and Illinois State University, the syllabus includes a Cutco sales experience. In these classes, through collaboration with a local Vector Marketing office, students get hands on experience presenting Cutco products. This opportunity allows them to apply academic concepts in a business setting, deepening their understanding of the selling cycle and consumer behavior, while developing important career skills

Case Studies & Bibliography

Strategic Marketing Management Cases, 6th Edition
Cravens, Lamb, Crittenden - 1999
Publisher: Burr Ridge, IL: Irvin/ McGraw Hill
1-800-282-0693, ISBN: 0130276618

Marketing Channels - A Management View, 6th Edition
Rosenbloom - 1999
Dryden Press ISBN: 003024482X

The Direct Option
Bartlett - 1994
Texas A&M University Press ISBN: 080965838

Personal Selling
O'Connor - 1990
Publisher: MacMillian ISBN: 0023888709

Strategic Marketing Problems, Cases and Comments, 9th Edition
Kerin, Peterson - 2001
Publisher: Prentice Hall

Marketing, 2000e; Marketing Concepts and Strategies
Pride/Ferrell

Selling Principles & Methods, 6th Edition, 1976
Peterson & Wright
Publisher: Richard D. Irwin Inc. ISBN: 0256016461

"Vector Marketing Corporation," in Anderson, R., J. Hair, and A. Bush, Professional Sales Management, Dame Publications, 1999, pp. 6-29 to 6-31.

"Alcas Cutlery Corperation," in Hair, J., F. Notturno, and F. Russ, Effective Selling, Southwestern Publishing Company, 1991, p. 338-39